#07 If you want to create profitable, scalable growth in a DTC channel then you must understand the makeup of an all star team.
Your job as the CEO and business leader is to build a team that can put the ball in the endzone. Too many CEOs are trying to get the DTC channel going without really understanding what the key roles are.
Don't worry, even experienced brands miss this step.
But when they figure it out, things finally start to click.
Listen in with myself and special guest Angela Ponsford as we break down the components of an All Star DTC Marketing Team
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Hiring Secrets: How to find the right people who will take your business to the next level.
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1) Agency Owners: here are some tools you need in your toolbox.
2) Skills Matrix: Grab my favorite team management tool.
3) Connect with me on LinkedIn (where I share more great content).